Why writers should go to business school.
Some of you know that I attended business school in 2011. It was an online program – I wanted to learn more about creating an online presence as an author and writing teacher, so I registered.
I hoped that it would teach me how to connect with readers and teach creative writing online. It did. I also learned how to build a website, cultivate a readership, promote my publications, and sell my teaching online. My husband, Ryan, took a year off work and we travelled for 15 months, supporting ourselves on the income that came in from my website.
That online business school is starting again this spring.
It would be a brilliant investment for you if:
- you’re a writer, teacher, tutor, editor, copywriter, or publisher and you want to learn how to promote your work/service online
- you belong to an organization or a non-profit that is looking for new subscribers, members, or funding
- you want to learn how to promote yourself using social media without being pushy or annoying
My feeling about writers and promotion is this: if self-promotion makes us feel gross, pushy, or desperate, I don’t think we’re doing it right.
I also believe that it behooves us to pay attention to what’s happening in online business right now, because the marketing rules are VERY different than the old models. Publishing is discovering this quickly.
I know business school is not for everyone. And the style of this school might not be for you either. But if you’re already thinking about building a web presence in some way, I highly encourage you to consider it.
Note: the program is not geared to writers. You’ll see a lot of marketing language: branding, conversion rates, profit clarity, etc. It’s made for women, but men are welcome. Frankly, I’m embarrassed to tell you what the school is called. But I promise: when you get in there and do the work that’s involved, you will learn so much.
The program is called Rich, Hot and Happy B-School. Marie Forleo runs the program; she’s a Jersey girl with a thing for hip hop, stilettos, big hair, and green juice. She’s also steeped in honesty, integrity, and smarts. [Editor’s note: the program is now simply called B-School.]
The content is incredible, cutting-edge, fresh, and creative. I am so grateful to have this business backup as I go forward with everything that a writing career entails – teaching, writing, book tours and events, publicity, etc.
If you are the enterprising sort – or you have an idea and you want to learn how to be more enterprising – check out B-School. It’s $2000, and it’s worth ten times that amount. I share more about my experience in the program here.
Marie Forleo has a referral system, which means that I get a kickback from B-School if you register through my link. If you decide B-School is for you, I’d obviously be grateful if you use my link to register.
If you do sign up for B-School through me, I’ll send you free access to Story Is a State of Mind, my online writing program. You must register for B-School with my link for your Story Is a State of Mind access to work, though.
Click here to register for B-School and get Story Is a State of Mind for free.
I’m an official partner, which means that I’m working with Marie to promote the school, and I may earn a stipend if you take B-School from my recommendation.
Still curious about why I love B-School? I have lots more to say about it here.